Find a way of getting students more excited about the beer category.
Using our student teams and Budweiser Container Tour, we brought the magic of Tomorrowland & Budweiser to the best student events across the UK.
We then chose 10 lucky fans to join the Budweiser tour bus on ‘The Journey to Tomorrowland’ - an epic adventure to Belgium to experience the festival at its most magical, including a unique set by superstar DJ Tiësto!
72% said they were more likely to drink Budweiser after the container experience
25% of students reached
All major KPIs exceeded
"The Seed team has not only a very strong, reliable network in the student market which gives them a lead on insights and trends in the market, but also a really creative mind, consistently looking for new, fun and engaging ways for our brand to engage with students in a responsible way. The team is fantastic to work with, they are fast, reliable and very energetic!"