Create a truly personalised Back to School experience for students across Europe, Australia and the US to establish ASOS as the number one destination for fashion loving students, growing penetration and brand affinity.
Cue ASOS Blank Canvas - an amazing offline and online global campaign, that created an outlet for students to showcase their creativity on a local level whilst supporting and elevating individuality.
ASOS Blank Canvas appeared at Freshers’ Fairs, via a pimped up UPS truck. Students could enter a national design competition to win access to design workshops at ASOS HQ, a creative grant and their bag being sold on the site!
One of the most popular activations at Freshers' Fair and student events across the world
Over 22,000 bags designed
Over 780,000 votes
178% of targeted student acquisition… and counting!