Create a bigger and better Year 2 campaign, taking the previous success one step further in a way that continues to increase the number of global students heading to ASOS as their number one fashion and style destination.
In a time of exploration, ASOS provided the tools for students to express, discover and create.
We inspired students from across the globe, by challenging the classic white tee with our ASOS Go Beyond Basic campaign, inviting students to either make or choose a design for their plain white tee both on the ground and online.
Our Go Beyond Basic tour visited the UK, France, Germany, Italy, Spain, Australia and the US.
The campaign in the UK was also accompanied by 20 Student Brand Ambassadors, recruited and managed by Seed.
UK tour reached 13% of UK student population
81,000 t-shirts fulfilled to UK students alone
100 date global tour
Seed continues to be ASOS global strategic student marketing partner