Made by You

Seed + Adobe increase awareness and trial of Adobe Creative Cloud...

Solution

Setting out to harness student’s ambition and passion Seed created ‘Built by Us: Made by You’ an event series that empowered students to achieve their potential and shape their their futures with the help of Adobe’s Creative Cloud Suite.

Students flocked to our aspirational speaker events.

These events featured key cultural influencers who are relevant and exciting to students including Steven Bartlett (CEO of Social Chain) and Sharmadean Reid (Founder of WAH Nails).

The gurus shared their experiences and highlighted how anything is possible with the right creative tools. Each event also featured an Adobe masterclass, led by an expert straight from Adobe HQ who guided the audience through Creative Cloud's most engaging and applicable features.

    • 250K

      students were reached

    • 166%

      target attendance to the events achieved

    • 97%

      said they were more likely to trial a Creative Cloud app following the event

    • 98%

      of attendees agree that Adobe is a brand that supports and inspires students post event.

    • Press coverage included

      Campaign + The Drum