Inspire students to develop their skills and shape their futures with the help of Adobe by driving awareness, brand love and trial of Adobe’s Creative Cloud suite through positioning the software as accessible and relevant to student life.
Adobe visited 10 university cities with our aspirational speaker events.
These events featured key cultural influencers, such as Steven Bartlett (CEO of Social Chain) and Sharmadean Reid (Founder of WAH Nails).
The gurus shared their experiences and highlighted how anything is possible with the right creative tools.
Each event also featured an Adobe masterclass, where an expert took the audience through Adobe’s most exciting and relevant features.
Over 250k students reached
166% of target attendance achieved
97% of attendees said they were more likely to trial a Creative Cloud app following the event
98% agreed that Adobe is a brand that supports and inspires students
Numerous industry press coverage including Campaign and The Drum
"At every step, Seed showed off their passion, diligence, and creativity to launch our inaugural student program. It was fantastic to work with them and take advantage of their expertise in the student market, leading to a very successful and exciting campaign. Highly recommended!"