Adobe challenged Seed to launch Made By You, an initiative inspiring students to develop their skills and shape their futures with Adobe Creative Cloud, through a series of pop-up events at universities across the UK.
The national campaign featured workshops that inspired students to push the boundaries of their own creativity, with the help of key cultural influencers: CEO of Social Chain, Steven Bartlett; illustrator Dan Mumford; designer Joe Prytherch; millennial girl champion, Sharmadean Reid; and University Cribs founder, Christian Samuel. Hailing from the creative, digital and entrepreneurial worlds, the gurus shared their experiences, highlighting how anything is possible with the right creative tools.
In each of the interactive sessions, students were encouraged to download a free trial of Adobe Creative Cloud, including student-friendly templates. Giveaway incentives included bespoke tote bags designed by D&AD winner Joe Faulding and personalised with local icons from each university’s hometown.